Is online video consumption really growing?
Do people really have time to watch videos online?
Should I use videos to market my business?
Here are a few points brought by Robert Kyncl, the Chief Business Officer at YouTube at CES 2016:
Right now, watching video—whether on TV or online—is the single most important media activity for people.
75 percent of all video will come over the internet by 2020.
More than five hours a day are spent watching video, and those hours fuel a $200 Billion economy, with the majority of that money coming from Pay TV subscriptions.
Only 2 other things people spend more time than watching videos: Sleeping and working.
New research conducted with Nielsen shows that the time 18 to 34 year old spent on TV fell nine percent last year. Meanwhile, this same audience spent 48% more time on YouTube, with mobile viewing making up the largest source of growth.
And on YouTube, the average time people spend watching video on their mobile device is forty minutes, a gain of 50 percent year-on-year.
This is just a tiny slice of what is happening out there related to videos. There is also streaming videos from the couch. Consumers spent 42.5 billion hours streaming on Netflix during 2015, up from 29.1 billion hours in 2014. They spent 12 billion hours streaming in the last quarter alone, up from 8 billion a year ago.
Roku, a streaming solution for content creators and info marketers has now 8% of the market in the US and it is present in several countries.
Video is by far one of the best opportunities for business owners, content creators and info-marketers.
By creating a simple video and adding it to your home page 3 things will happen:
1. Conversion on your website tends to increase by 35%.
2. The video will show on YouTube when people are searching for a solution to a problem.
3. The same video will most likely also appear on Google in higher places than your website, generating leads and traffic. The same video… one effort, multiple results.
Consider that this video will also inform and educate your prospects and buyers.
Creating a video can be as simple as getting your cel phone out of your pocket, you just need to make sure that the video will bring results.
Why are we talking about videos? To bring home the fact that learning with videos and live streaming is the way to go.