- What is information marketing
- Why online courses.
- Finding a goldmine inside your head
- How to outline an online course
- What do you need to create an online course
- How live streaming can change this game
- Putting on auto-pilot
- Different types of online courses
- How to deliver an online course
- How to market an online course
- Repurposing and existing course
- Using social media to attract students
What you will learn:
Info-Marketing and What is in it for You
Class 1:
- What is information marketing and how it work
- What happened to the industry (ads obsolete, disruptive tech)
- Understanding how information alone is worth a dime
- Understanding people’s behavior
- What people pay attention to
- Easy to apply, see results right away, updated info
Class 2:
- Why people buy online courses
- Who can create online courses
- Types & Formats of online courses
- Autoresponders, on-demand videos, live stream, audio, screencaptures, webinars, blogs, live, etc.
- End Result: sell it direct, distribute via platforms, membership
Class 3:
- How to determine your market
- How to use Amazon to see if there’s a market
- How to select your course topic
- How to use Google to determine if there’s topic interest
- How to Structure a course
- How to re-purpose existing content
- How to do a Course Breakdown
- How to use Amazon to structure your course
Formats for Online Courses
Class 4:
- Autoresponder courses, different services
- How to determine length of course and delivery format
- Blog Course
- Providing support
Class 5:
- Facebook Classes: how they work
- Image styles
- Message dynamics
- Incentives for participation
- How to schedule posts
Class 6:
- Audio Recording Softwares
- CDs, duplication house or at home
- Setting up a web page with download links
- Tele-Seminars format
- Facebook Private Groups
Get Hands On
Class 7:
- Screen Capture Style (jing, camtasia, etc.)
- Phone videos, gear necessary for quality (ring light, tripod…)
- Handycam Vids
- Youtube trimmer, outsource editing
Class 8
- Delivery through S3, web page, private playlists
- Sell to elearning platforms: Udemy, Lynda, etc.
- Clickbank
Class 9:
- Google Hangouts format
- Live Streaming classes to Facebook Private Groups
- Private Scopes on Periscope
- Unlisted Blabs
- Youtube live Free and On-Demand Paid
- Private pay get access to special day/time live course
Reviews